Privacy Policy

Last updated: February 18, 2026

Matchframe ("we", "us", or "our") operates the Matchframe mobile application. This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our app.

1. Information We Collect

Photos you upload. When you use the Photo Coach or Photo Generation features, you upload photos from your device. These photos are sent to our servers for AI analysis and generation only. We do not store your photos permanently — they are processed and then deleted from our servers.

Device identifier. We generate a random device identifier (UUID) to associate your credits and usage with your device. This identifier is not linked to your Apple ID, name, or any other personal information.

Purchase information. When you make an in-app purchase, Apple processes the transaction. We receive a transaction ID to validate your purchase and grant credits. We do not receive or store your payment details.

Email address. If you sign up for our waitlist or newsletter via matchframe.app, we collect your email address through Buttondown. This is separate from the app and is used only to send you product updates.

2. How We Use Your Information

  • To analyze your photos and provide coaching recommendations
  • To generate AI photos based on your reference images
  • To track your generation credits and purchase history
  • To prevent abuse and enforce rate limits
  • To improve the app through anonymous, aggregated analytics

3. Third-Party Services

We use the following third-party services to operate the app:

  • Replicate — AI model hosting for photo analysis (Gemini 2.5 Flash) and image generation (Flux Kontext Pro). Photos are sent to Replicate's servers for processing. See Replicate's Privacy Policy.
  • Supabase — Backend services including API routing, credit tracking, and rate limiting. See Supabase's Privacy Policy.
  • TelemetryDeck — Privacy-friendly analytics. TelemetryDeck does not collect personal data or use cookies. See TelemetryDeck's Privacy Policy.
  • Superwall — Paywall presentation and A/B testing. See Superwall's Privacy Policy.

4. Data Retention

Uploaded photos are processed in real-time and are not stored on our servers after processing. Your device identifier and credit balance are retained as long as you use the app. Analytics data is aggregated and anonymized.

5. Data Security

All communication between the app and our servers uses HTTPS encryption. API keys are stored server-side and never included in the app binary. We use rate limiting to prevent abuse.

6. Children's Privacy

Matchframe is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children.

7. Your Rights

You can delete all your data by uninstalling the app. Since we use a device identifier rather than an account, uninstalling removes your association with our services. If you have questions about your data, contact us at the address below.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this privacy policy, please contact us at privacy@matchframe.app.

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